About Us
The Nicotine Experts specialize in the intricate science of addiction and the sophisticated marketing of nicotine products. Our consultants operate independently but have worked together extensively catering to those engaged in innovation, research, development, licensing, acquisitions, marketing and more.
With over a century of collective experience and with a focus on nicotine replacement therapy we can deliver the solutions and guidance you need to propel your projects forward.
Get in touch: We have plenty to talk about!
The Team
Dedication. Expertise. Passion.
With more than 150 years of experience between them, the team we've brought together at the Nicotine Experts know how to get the most from nicotine products today, how to identify, develop and deliver the next generation of products - and inspire people to get the most out of them and make their lives healthier.
The group have worked together extensively and have come together to cover all aspects of nicotine science, product development & marketing.
Working independently but with rapid access to the team, we believe we're best positioned to help get things done quickly and brilliantly.
To get in touch with one of our experts, please use the contact button in their profile below. We look forward to helping out!
Regulatory Affairs
Johan Berglund
A seasoned R&D and regulatory affairs leader with over 25 years in global consumer health, Johan has driven innovation and regulatory strategy across major OTC categories. Now consulting on NRT development, he brings deep expertise in launching and supporting iconic self-care brands worldwide.
Regulatory & Quality Management
Patrik Cinthio
A senior R&D and regulatory affairs consultant with over 20 years’ experience in NRT, Patrik brings deep expertise in CMC strategy and product innovation across multiple dosage forms, with a focus on development, compliance, and external regulatory engagement.
Medical/Clinical Strategy
Tobias Danielsson
A clinical development expert with over 30 years in smoking cessation, Tobias has led groundbreaking research on NRT, including the development of nicotine mouth spray. Now leading Niconexus Consulting, he continues to support innovation through clinical and regulatory insight.
Epigenetics & Preclinical Science
Elin Hall
A clinical pharmacologist and scientist with a strong academic foundation and industry experience, Elin has contributed to the development of NRT and epigenetics research. With a PhD in molecular biology, she brings analytical rigour and cross-functional collaboration to clinical strategy and study design.
Medical Affairs & Clinical Science
James Walmsley
A pharmaceutical physician with 25 years in consumer healthcare, James has led global medical strategy for Nicorette and helped launch innovative NRT products and claims. He now leads AdverCheck, providing expert consultancy across the consumer healthcare sector.
